Can Peer Feedback be Your Best Influencer?
Have you ever had that one friend who was always “down with the trends?” He/she would also have the designer clothes, newest kicks, or best hairstyles before any of it even came into your radar, or better yet before it even hit stores. You would, in some ways, look up to them for advice on where to get these items for; where was the best deal or bargain; and what was coming out next so you could try and prepare yourself for it. They were, in a labeling sense, your “influencer.”