When Microsoft acquired FieldOne and Adxstudio, I was curious about what that would mean for the future of Microsoft Dynamics CRM. With the recent CRM 2016 Spring Wave update, we now see the fruits of those acquisition. The integration of both FieldOne and Adxstudio help turn Dynamics CRM into a full spectrum customer service solution, providing capabilities for both field service and portal solutions for customer engagement. These new additions allow users to have Web portal functionally integrated into Dynamics CRM. Organizations can now utilize preconfigured
The latest Microsoft CRM update came in three distinct waves:
- Microsoft Dynamics CRM Online 2016 Update 1 and Microsoft Dynamics CRM 2016 Service Pack 1
- Microsoft Dynamics Marketing 2016 Update 1
- Microsoft Social Engagement 2016 Update 1.5.
Integrating new technology is not all that Microsoft has added to this round of Dynamic CRM updates. Microsoft has also upgraded the ability of Dynamics CRM to monitor the social media for customer sentiment. CRM taps into Azure Machine Learning to analyze both customer sentiment and identify customer intentions in real time. The solution utilizes this data and based on the intentions, automatically create records for cases and leads in Dynamics CRM.
“Azure Machine Learning is a cloud-based predictive analytics tool that is part of Microsoft’s Cortana Intelligence Suite. It enables people who do not know much about predictive analytics, or people without programming skills, to mine datasets for insights.”(Microsoft Dynamics now a Full Spectrum CRM, Par. 7)
For more information about Microsoft CRM, or if you have questions about this update, please contact KTL Solutions via email, info@ktlsolutions.com, or by phone at 1-866-960-0001.
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“Microsoft Dynamics Now a Full Spectrum CRM – WhaTech.” Microsoft Dynamics Now a Full Spectrum CRM – WhaTech. Lanrex – Cloud Computing | Outsourced IT, June 2016. Web. 22 Aug. 2016.
TIMOTHY (TIMMY) LALLY, JR. | Marketing Associate
Timothy Lally, Jr. joined KTL Solutions in a marketing capacity in the fall of 2011 after graduating from the University of Maryland with a Bachelor’s Degree in Marketing. One of the creative forces within KTL since his start, Timothy has helped to organize and market dozens of webinars, has been a driving force in the company’s website growth, and is an integral part in bringing KTL’s Annual User Conference together. Located in Los Angeles, CA, when Timothy is not helping KTL expand its footprint, he enjoys creative writing, performing stand-up comedy, and supporting the Baltimore Ravens.
