Many times business executives get caught up in the details and miss the big picture. How do I increase sales, profits, and productivity? The answer might be right on your computer. Using Dynamics CRM, many options are available to easily and quickly increase your company's bottom line. Catching the attention of the Executive or Business owners in how to achieve better sales and profits and make more money is sometimes easier said then done. CRM is a company wide tool using technology to support a business strategy to improve, analyze and automate company sales, customer services, and marketing by combining them to improve the sales and profits of the company.