Pumpkin Spice Lattes, Ugg Boots, Thick Sweaters, and … Falling Lead Numbers?
September marks the first month of Fall and man, do I love Fall. Pumpkin Spice Lattes, also known as PSLs, are available at the local coffee shops, Ugg Boots are acceptable to start wearing as the chilly weather comes in, and thick sweaters are being stocked in all the trendy clothing shops. We’ve made it through summer and the thick humidity and are now settled back in our offices from our last fling of summer vacations. Many marketing and sales representatives start to think that since summer and vacations are over, their lead generation will soon rise and the end of the year deal closings will be back at it. This isn’t the case though. Logically thinking, summer is the start to what I would consider a downward trend in the market.
October 26, 2015
